The Case Of Griggs V. Duke Power Company - 1047 Words

NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: Dana Holbert THIS FORM MUST BE FILLED IN Holbert, D 1 MSOL-5903: Legal Issues in Human Resources Management Analyze the Impact of Employment and Human Resources Laws Dr. Melody Rawlings #1 Faculty Use Only Analyze the Impact of Employment and Human Resources Laws Dana Holbert North Central University July 09, 2017 Authors Note Dana M. Holbert, Student Studying, This research is supported by Northcentral University MSOL-5903 course Week 1 In the case of Griggs v. Duke Power Company, 401 U.S. 424 (1971), the company chose to set employment standards in which the†¦show more content†¦The company denied any accusations and the employee stated it was no voluntary and the respondent did, in fact, pursue the supervisor as well. The Court of Appeals overturned that a violation of Title VII may predicate on either of two types of sexual harassment, employment benefits on sexual favors, and a hostile or offensive working environment. As to the bank s liability, the Court of Appeals held that an employer is liable for sexual harassment by supervisory personnel, whether or not the employer knew or should have known about it. US Supreme Court (1986) In the case of Steelworkers v. Weber, 443 U.S. 193 (1979), the affirmative Action Plan was assigned to the workforce stating that the skilled worker would train to fill the positions of craft workers. In doing so, the production worker felt like the scales were not balanced, and their jobs are given to the black employees. Kaiser, chose to train in-house workers using 50% of the trainees who were black until the percentage of black skilled craft workers in the plant approximated the percentage of blacks in the local labor force. The hiring process caused an issue among the other skilled workers when they noticed that six blacks hired and only five whites hired. After that, respondent Weber, one of those white production workers, instituted this class action in Federal District Court. Alleging because the affirmative action program had resulted in junior black employees Show MoreRelatedThe Aftermath of Griggs vs. Duke Power Company Case1108 Words   |  4 Pagesï » ¿Griggs v. Duke Power Co., 401 US 424 (1971) was a case of significant importance for civil rights. Before Title VII was implemented in the year, 1964, Duke Power had demonstrated history of discrimination against black employees by keeping them at low pay or not employing them. It was in 1955 that the company developed a policy where the r equirements to be placed or promoted in the company to higher paying jobs required a high school diploma. Although this policy had no impact on black workers alreadyRead MoreRuling in the Griggs v. Duke Power Co. Case688 Words   |  3 PagesSynopsis: Duke Power, a company being sued by its ethnic minority employees this included Willie Griggs. Griggs would be filing the class action law suit along with several of his fellow co-workers for unfair processes in which attaining a promotion or higher paying position was met by having a high school diploma and undergoing IQ testing. Prior to the civil rights act Blacks were only allowed to work in the company’s labor department, which happened to harbor its lowest paying positions as wellRead MoreEthical Considerations1331 Words   |  6 Pageslawsuits presented in Chapter 20 of the text, this writer chose two lawsuits that violate standards in which important future cases were based upon due to the outcomes of these cases. The first case is that within an employment setting in which testing was used to determine employee performance, yet was considered to not be valid or reliable. Griggs vs. Duke Power Company, 1971 brought to question if the testing that was being used to hol d back African Americans from higher paying positions was validRead MoreBam 411 Human Resource Management Unit 1 Examination801 Words   |  4 Pages ) Email us At: Support@homeworklance.com or lancehomework@gmail.com 1. ________ plan training activities. †¢ Managers †¢ Training specialists †¢ Corporate teachers †¢ Job analysts 2. ________ organize the training opportunities for a company. †¢ EEO representatives †¢ Trainings specialists †¢ Change managers †¢ Communication directors 3. The ________ HR group may provide specialized support for organizational change. †¢ centers of expertise †¢ embedded †¢ corporate †¢ transactional Read MoreTitle Vii Of The Civil Rights Act1111 Words   |  5 Pagesdata presented in front of me and follow company policy and procedures to make a decision. Discuss the important precedents set by Griggs v. Duke Power Company. How would you handle a complaint of this type? Have you encountered this in your workplace? Griggs v. Duke Power Company was â€Å"a landmark case because the Supreme Court used to define unfair discrimination† (Dressler, 2015, p. 30). There are three critical guidelines which came out of this case: †¢ Discrimination does not have to be overtRead MoreThe Impact Of Employment Law On The Human Resources Arena927 Words   |  4 Pages(Dessler, p.32, 2013). We discussed how the The Griggs v. Duke Power Company was a paramount case because it set the precedent in defining unfair discrimination (Dessler, p.34, 2013). It required employers to assess the job and only seek the criteria needed to complete the task, to prove the criteria is necessary to do the job, and the plaintiff does not have to prove discrimination was intentional but discrimination did happen, period. Duke Power Company had claimed applicants needed a high schoolRead MoreSocial Equity and Diversity Management1918 Words   |  8 Pagesdiscrimination. There are several court cases that are relevant in both EEO and AA compliance. Griggs v. Duke Power Company was the first major case to be tried under Civil Rights Act of 1964. Willie Griggs filed a class action, on behalf of several fellow African- American employees, against his employer Duke Power Company. Griggs challenged the power company’s transfer policy, requiring employees who want to work in any job other than manual labor. Griggs claimed that the test discriminated againstRead MoreThe Chicano And Black Civil Rights Movement1610 Words   |  7 PagesBlack Civil rights movement was employment, and discrimination in the workplace. First, a case pertaining to this issue during the Chicano movement was Bernal v. Fainter in the year 1984. This was a case where the Supreme Court of the United States  «Ã‚  ruled that the Equal Protection Clause prohibited the state of Texas from barring noncitizens from applying for commission as a notary public. » The result of this case came about, as the court realized, that there is no requirement for a notary to be a citizenRead MoreJob Analysis: Human Resource Manager at Johnson Enterprises1797 Words   |  7 Pagesimplications of job analysis (including citing at least one court case that ruled on selection practices) The most recent court cases that ruled on selection practices are the HYPERLINK http://laws.findlaw.com/us/400/542.htmlPhillips v. Martin Marietta Corp. and HYPERLINK http://laws.findlaw.com/us/401/424.htmlGriggs v. Duke Power Co. In regards to HYPERLINK http://laws.findlaw.com/us/400/542.htmlPhillips v. Martin Marietta Corp. Case, the court ruled that employers should not discriminate employeesRead MoreIssues in Psychological Testing Worksheet831 Words   |  4 Pagesvalidates the importance of the technical quality of tests. Validity, reliability, and adequacy are no longer concepts used for the professional psychometric expert, these are concepts written into laws. The concepts have become benchmarks in court cases (Hogan, 2007). Another issue of psychological test is for the applicability of tests to various subgroups. People with disabilities and racial/ethnic subgroups are of particular interest. Conducting validity studies, test content development, and

Testing Of Drugs And Its Effect On Society - 711 Words

Drugs are substances which can be natural or manufactured from a source. It changes the way a person think, feel or act. In modern society the word drug has two meaning, the important role in medicine and the other as it is made up to chemicals and not natural. The abuse of drugs cause self-destruction and it’s harmful to society. Drugs has different names according to its chemical, generic and trade.it can either be legal (licit) or illegal (illicit). Legal drugs are known to be prescribed drugs which is sanctioned by government. Also tobacco and caffeine which are found in coffee, tea etc. Illegal drugs are drugs which causes harm to society and individuals, it’s prohibited by law. Illegal drugs are amphetamine, cannabis, cocaine, hallucinogens, and designer drugs. Designer drugs are substances which are made in laboratories by people who are unskilled and untrained. Urine There are two steps for testing of drugs. One is screening and the other is confirmatory test. Screening test is used to find the presence of drug or to identify a specific drug. The screening test for drugs are cheap and less time consuming. But the drawback of this test is not precise as confirmatory test. For detection of drugs in urine, there is two screening methods such as immunoassay and chromatography. Urine samples are analysed with immunoassay to find the presence or absence of drugs using antibodies. In this test the specimens are compared to samples of known quantity. The test isShow MoreRelatedDrug Testing in the Workplace1739 Words   |  7 PagesDrug Testing in the Workplace: A Costly Mistake Abstract The issue of drug testing in the workplace has sparked an ongoing debate among management. There are many who feel that it is essential to prevent risks to the greater public caused by substance abuse while on the job. However, others believe that the costs far outweigh the benefits and that it is an invasion of privacy. Putting all ethical issues aside, evidence presented in this paper supports the latter. The costs of drug testing areRead MoreAnimal Testing Should Not Be Banned1578 Words   |  7 PagesAccording to the New England Anti-Vivisection Society on their research from Harm and Suffering, â€Å"[e]very year in the U.S., over 25 million animals are used in biomedical experimentation, product and cosmetic testing, and science education.† Animal testing has been traced back to Aristotle and Erasistratus who according to Rachel Hajar from Animal Testing and Medicine, â€Å"[were] [e]arly Greek physician-scientists† that have conducted animal experiments. Anothe r physician who has performed animal experimentationsRead MoreAnimal Testing Essay1194 Words   |  5 Pagesthese essential sacrifices have metamorphosed into yield-less speculations. Animal testing is wrong based on these premises: there are available alternatives to direct testing on live animals, the results acquired rom the tests are inaccurate and repetitive, and ultimately it is speciesism, which is comparable to racism and sexism. Today’s society has progressed in other aspects, it is time for in-obligatory animal testing to be abolished. Cruelty to animals is inexcusable, avoidable and thoroughly repellingRead MoreAnimal Testing Is Cruel And Inhumane1229 Words   |  5 Pagesopinions of whether to be in support of the practice or against it. Animal testing is cruel and inhumane Animal testing serves in promoting cruelty and inhumanity among the animals. In their operations, the scientists have always exposed the animals to painful processes. As a way of ensuring that the animals are under the desired conditions, the animals are forced to engage in feeding. Moreover, in the testing of the effects of fumes, there has always been forced inhalation in the process. For theRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage ofRead MoreAnimal Experimentation Should Be Banned1426 Words   |  6 Pageswords still ring true in today’s society as we struggle to overcome the scientific experimentation on animals. Animals have acted as the archstone of human civilization since the dawn of man, from a source of food, to companionship. However, in the past century, we have been blurring the line between environmental entitlement and environmental rape. Every member of the human race interacts and depends on animals, and we owe them a certain level of respect in our society. Animal Experimentation shouldRead MoreDrug Testing Should Not Be Drug Tested1229 Words   |  5 Pagesaid should have to be drug tested. The use of drug testing to determine aid eligibility would help with the diagnoses and prevention of drug abuse, ensure government aid is reaching those with the greatest need and help strengthen the taxpayer’s confidence in the systems effectiveness. One of the more controversial topics recently being debated by the government is whether or not, anyone applying for or currently receiving government assistance should submit to drug testing prior to receiving theirRead MoreMandatory Drug Testing for High School Athletes Essay1338 Words   |  6 Pagesdefines a drug as ‘any substance that when taken into the living organism may modify one or more of its functions’† (Newton 12). However, when speaking of drug testing for abuse a person is usually thinking about illegal drugs or drugs that can alter athletic performance in sporting events. Mandatory drug testing was not allowed in public schools until June 2002 when the Supreme Court allowed for public schools to do random drug testing (Carroll 23). This decision allowed for drug testing in allRead MoreHow Substance Abuse Can Be Harmful At The Societal And Individual Level1255 Words   |  6 Pageslevel Drug abuse is harmful to both the society and individuals themselves. The effect of drug use on individuals is that the users usually go through a wide array of physical effects such as fatigue, anxiety, depression, and flashbacks (Maisto Connors, 2014). For example, getting high with Cocaine is usually followed by â€Å"crash’ which is a period of fatigue, anxiety, and depression. In addition, there is an increase in sexual activities among drug users, and this may expose most of the drug usersRead MoreMedical Research On Animal Testing1736 Words   |  7 Pagesanimals with new drugs in order to market them in the medical industry to aid human illnesses. In order to better comprehend and regulate drugs one must understand what medical research on animals is described as and its benefits to pharmaceutical companies for humans. Exposure to the trials and tribulations that animal testing reveals how important it is for scientists to understand the negative effects they contri bute to an animal’s welfare and life. In contrary animal testing has been used to

Marketing to Baby Boomers Free Essays

string(113) " they may not have funds for future necessities like their own health care, and funds to take of their families\." The Baby Boomers generation is generally classified by the children born after World War II; specifically anyone born between 1946 and 1964. The veterans, as we know them today came back from war, settled down, got married and had children. This was a great time in America as their economy was improving vastly as opposed to other nations of the world. We will write a custom essay sample on Marketing to Baby Boomers or any similar topic only for you Order Now It was a time of affluence, particularly in the Western side of the world. The â€Å"boom† describes the greatly increasing birth rate at these times. As seen in the following diagram, birth rates were higher than ever during 1946 and 1964, with a very close second in the late 1980’s and very early 1990’s. Currently, there are 78 million baby boomers in America, accounting for 40% of the adult population. This gives motivation to marketers to want to sell to this age segment. Persons 45 and older are responsible for 55% of the total consumer spending in the U. S. Marketers are striving to segment the market in such a way, that they will be able to target this age group and market directly to them. There is a vast difference in the ages of Baby Boomers. 1946 to 1964 accounts for a maximum age difference of 18 years. It is important to notice that those who are the older boomers, also called the ‘Golden Boomers’ would have different needs to be satisfied that those that are younger. This age segment can then be further segmented into the golden boomers who, today would be between the ages of 65 and 56, and the younger baby boomers being 55 and 47. Sub-Segmented Baby Boomers The maturing market segment as classified by Moschis, Lee, Mathur, Strautman, in their book â€Å"The Maturing Marketplace; Buying Habits of Baby Boomers and Their Parents†, can be broken down into four main categories. Firstly, there are the Healthy Indulgers (18%) who are the more affluent and focus more on enjoying life than their careers. They tend to engage in purchasing activities that revolve around their own independence. Secondly are the Healthy Hermits (36%) who have experienced some attitude-changing occurrence in life such as the death of a spouse, and are in turn socially withdrawn. Marketing strategies that focus on conformity work well amongst this segment as they try not to stand out. The following two categories are less affluent than the previously mentioned segments. They are also the segments that look forward to their own house or appartment, as opposed to the previous that intend to move into a retirement home or a nursing home. The third group are the Ailing outgoers. These represent 29 % of the baby boomers. These are people who have accepted their â€Å"old age† but are still willing to get the most out of life and tend to be influenced by money-saying incentives. Lastly are Frail Recluses (17%) who are very similar to the ailing outgoers, however they have accepted spirituality into their lives and keep high spirits through their strengthened faiths. Information that is very interesting to the marketer is that not all individuals stay in one group in their life time. A healthy hermit might be influenced to join a church and increase their knwoledge of faith, thus leading to a switch to be more likfe frail recluses. Also, these segments don’t have set boundaries, and persons are more likely to be classifed by one of those four sub-sections by leading, defining characteristics, rather than completely defined through all the expected qualities. The experiences that each person goes through is what really puts them in any particular group. The Baby- Boomer Misconception A problem that many companies face is their set perception of older generations. There is a stigma that they don’t really have an opinion on what they buy and they will buy the products anyway. This is a sure way to failure when having goods produced for this age segment. Another mistake commonly made by firms is the misconception that â€Å"Baby Boomers have never grown up. † They believe that when targeting to younger generations, the marketing will reach the baby boomers as well. Though baby boomers have been recently showing tendencies of younger generations that do not fit the general description of their age group, such as openness to new experiences, and engaging in activities that are health and fitness revolved, this is not a reason to assume they will be influenced by the same marketing schemes targeted at younger generations. What Nyren suggests from his text is that infomercials is the upcoming media for marketing toward baby boomers. This age segment has a longer attention span, and they want to know more information on the products they buy. More times than not, the television ads that last 30 seconds are perceptively dismissed, and would not have had any impact on them. Perhaps then, the companies that market to this segment, should redirect their marketing efforts toward 30 minute commercials. There is a stigma attached to infomercials that they are long air-time wasting nonsense that no one watches, and for the most part, it’s true; these are not the infomercials that would grab the attention of the baby boomer. They want to gain more knowledge. They want to be informed before making purchasing decision, and infomercials tend to give the time needed for explanations. The trick is indeed to find a way to captivate the target market’s attention. According to the authors of â€Å"The Maturing Marketplace†, the baby boomers are heavily influenced by price specials and reductions. These are likely to be in the their top considerations when making several types of purchases such as hotels, airlines or cruises. On the topic of travel, they majority notion is that they enjoy travelling, but do not have the funds for it. Also, they are concerned that if they do have the funds for it now, after the recession, and they spend it on this leisurely experience, that they may not have funds for future necessities like their own health care, and funds to take of their families. You read "Marketing to Baby Boomers" in category "Essay examples" In theory, an infomercial about a cruise that is targeted toward this age segment, that focuses on getting value for your money and having readily available medical attention is likely to be very effective. Purchasing Behaviour of Baby Boomers Marketers have to accept that marketing to any group with all the greatest efforts will still not always be as effective as one would like it to be. This is again because of one’s predisposition toward a product or message because of one’s experiences. A person who might have had a bad experience with a Russian individual may be inclined to stay away from products manufactured in Russia. However, marketers must still try to market these groups directly by attempting to find out their values and market their product in a way that would appeal to these values. Through much research, several values have been found that relate to baby boomers more than any other age segment. The first of many values is independence. This generation throughout time has redefined that age group at that time; they never stuck to their elder’s traditional values and beliefs. Whereas older generations tended to be more party-loyal with regards to politics, the baby boomer generation always had to know more about the parties, and the issues that affected them and that the parties stood for. Their independence also stemmed from the availability of options given to them that were not offered to their elders. They grew up in a time of affluence, and this ability for choice stuck with them throughout the years. This is an interesting value to be known by marketers as they would want to appeal to this. Positioning products in the minds of these consumers as giving them their independence, especially as they are now getting to a stage in their lives where they may require help, would be quite effective. A value that is held so dearly to the baby boomer is individualism. Again, stemming from their years being brought up, they were able to create their own paths, and basically be whoever they so chose. This is why life- insurance companies that offer customized plans do quite well. The individual wants to feel that their status is being considered, and that that they have choices with regards to costs and other aspects of a life- insurance plan. Another value is humanity. This is reflected in their desire for better customer service. A company with friendly, helpful staff is definitely much more appreciated than those without. Though this group highly upholds independence, they also want to know that when they go to purchase an item at a store, that they will be given the appropriate attention, and that the sales person would be competence in their field. The invention of the automated answering machine that are so popularly used by companies today are abhorred by this generation. They want to talk to a real person, who would assist them as necessary. These companies have implemented these answering machines to save on salaries. However, they are losing out on a lot more than that amount because people are straying away from that. They are taking their business elsewhere. Comfort is a value that is upheld by the baby boomers. They want products that will fit well into their lives. They want commodities that will be compatible with their routines. The marketer of a product such a diabetes testing machine, a product that would be necessary in their lives once diagnosed with diabetes, should position the product as easy to use, and quick. This is extended to other related values such as easily read literature on drugs. A marketer of a pharmacy should market his pharmacy as convenient for all their pharmaceutical needs. This then leads to the next value. Convenience is very important those in this age segment. Most of these values go hand in hand, though many marketers, as mentioned before, have the belief that this age segment is going to buy their products anyway. Baby boomers want the added convenience that they can be offered. When choosing a housing arrangement, they would to know that if needed, medical attention would be readily available and easy to attain. As mentioned previously, baby boomers take a lot of time when considering prices. Special deals and price reductions appeal to them a lot; money- saving incentives such as coupons, rebates and acceptance of various discount cards are considered by the baby boomers when deciding on what product to purchase. Youthfulness seems to be quite important today to the baby boomers. This however is sometimes misunderstood. The Baby boomers want to be healthy, and fit at their age. They are comfortable with the age that they are at, however, they want to be able to enjoy their lives to the fullest. This is why many belong to health and fitness clubs. The misconceptions lies in the thought that they want to dress like younger generations, and involve themselves in activities typical of generation xers and younger; this is certainly not true. They don’t want to engage in the activities, but they want the feeling of being younger. They want that their age not be a limitation to the sense of thrill and excitement that they would have felt when they were younger. The baby boomers want to feel secure. Security is a great need of baby boomers. However, they require different types of security; financial security, home security, security of mind with regards to their health. Financial services marketed to the baby boomers have to take into consideration the various segments of baby boomers. For example, brokerage firms specifically target healthy hermits. The home security marketers would target the more affluent of the baby boomers because they would have their homes and their valuable items to secure. Again, health security is one that is gained through comfort of mind. Firms targeting baby boomer health would be successful with tactics employing round- the- clock ambulance services. Life Alert is a company that does quite well because of its attention to the security that that age segment requires. Though older generations than baby boomers would be more appealed to such an item, the older baby boomers are retiring and want that peace of mind that comes that is satisfied by Life Alert. A value that is well- known through the Maslow’s hierarchy of needs if self-actualization. Baby boomers tend to be intrinsically motivated; they are interested in engaging in activities that will give them insight to themselves. They are still searching for what makes them them and they are impacted by advertising focused on this need. Future Expectations of The Baby Boomer Segment By 2029, the last of the baby boomers would turn 65 and are likely to represent 16% of the population. Currently, the oldest baby boomers are entering retirement, and as they represent 25% of the population, 18 years of pension payments are to be paid. The concern of many is that the payment of these pensions would be a burden on younger generations. Marketing toward their independence would bring great returns as they would feel like burdens to society. Health- insurance companies and financial service companies should target this segment now, in a way that would appeal to their secure futures. Beachbody and Baby Boomers The image above is one of the many that are found in the testimonials for Beach Body’s well-known fitness program, P90X. The woman seen above is Mary Crawford, who was a 61 year old out of shape, complacent woman. She used the beachbody products over the course of two years, starting with the Power 90 series, then on to the Power 90 Master series, and then started the P90X program. The infomercial for this program can be seen on a variety of cable stations that describe how high- impact it really is. Typically, one would not assume that a woman of 60+ would want to engage in such an activity. However, that is the view that is making marketers failures. Those were the opinions of baby boomer’s elders. Today’s 47- 65 year old cohorts are willing to do what it takes to be fit and healthy. Team Beach Body is appeals to the baby boomers in several ways. Firstly, it appeals to their desire for the feeling of youth. Being healthy and fit is a major need for these people and they are able to attain this through beachbody’s programs. Secondly, it appeals to their value of comfort. Beachbody offers an array of products for different levels of fitness. Like Ms. Crawford, someone would be able to go from very low fitness to an able- bodied, fit person. The infomercials are highly effective among this group because of its expansion on the product. It gives detailed descriptions of how the program works and how it is different from other programs. Also, Tony Horton, the creator of P90X has a sense of care to him. He seems to truly care about the people he is helping with his product, and this is important to the baby boomers. He too, being born in 1958 is a baby boomer as such is an inspiration to other baby boomers. He is a sought after trainer to many. His infomercial is one that was able to catch the attention of many because unlike other infomercial that promise quick results with little effort, Tony Horton explains how the P90X program is a high intensity one that requires time and effort. At first, to a marketer, this seems almost blasphemous. However, it has proven to be effective. The baby boomers, being information seekers, want to gain information on products before purchasing. Tony Horton was able to present his program with extensive information and be honest, and that is what caught the attention of many. References https://www.beachbody.com/text/success/2008/gamewinners/ss_maryc.html http://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html How to cite Marketing to Baby Boomers, Essay examples

International Business for Responsibility - MyAssignmenthelp.com

Question: Discuss about theInternational Businessfor Corporate Social Responsibility. Answer: Introduction: Corporate Social Responsibility activities of a company may vary from country to country because CSR activity depends on the social and culture values of each country. In the viewpoint of de Mooij, (2013), Canadian culture has a considerable influence in the lives of people. According to de Mooij, (2013) Canadian culture has a global impact, and CSR activities have a capability of reaching worldwide. It is for the same reason that major organizations often undertake the perspective of the Canadian culture as a part of CSR activity. My report evaluates the news story of Dsquared2 and understands the approach that has been taken by the fashion company to carry out their business activity regarding CSR activity. To support the claim, a detailed review of the literature shall be discussed as well. Summary of the Article: The news article describes how the indigenous culture has been misused for presenting the outfit of the indigenous people by using the theme of the indigenous group of people (Forsyth, 2016). The article Dean and Dan Caten, the co-founder of Dsquared2, responsible for designing the Team Canadas outfit for the Olympics in Rio, 2016 issued an open apology letter to the indigenous people of Canada (Forsyth, 2016). They show their regret for mistakenly using a derogatory name for their fall/winter fashion collection as they showed their concern in the news. They used the tag name Dsquaw for their fashion line and found it inappropriate to use the word. However, the fashion designers also confirmed that their intentions were in good faith and they wanted to respect the strength and beauty of the indigenous people of Canada. A sense of racism appeared in this doing. They realized that profiting from the root of inequality is main stream and that it should not be the goals for any commercial objectives. The term squaw has been used to indicate child rearing practices and sexuality and the murder of the Indigenous women and their labor. Thus, representing any kind of such exploited for the purpose of marketing their product is somehow a degrading for of identity for a particular brand. However, the apology has been criticized and has been termed as a means of CSR activity of this fashion brand. Literature Review Corporate Social Responsibility Customers today not only expect business organizations to provide quality products and services but also expect it to operate responsibly. However, customers expect that the business organizations will make profits and address social and environmental issues. They also expect that companies will spend some of their profits to help the communities to live a better life (Baumberg et al., 2014). In this scenario, corporate social responsibility is known as a business approach that contributes to the sustainable establishment by providing economic, social and environmental remuneration for all stakeholders (Mria Devuyst, 2011). Today, most companies perform some activities around the world for improvement of the communities and environment (Fernandez et al., 2014). Those activities are counted as CSR activities. However, before implementing any activity, it is the responsibility of the companies to find out whether their activities will do any good to the communities or not (Korschun et al., 2014). The business organizations should also understand that they must implement activities that the communities need, not the activities that the organization is capable of (Servaes Tamayo, 2013). In recent times, due to globalization, most of the companies are operating in more than one country (Fernandez et al., 2014). In this line, it is also vital to understand the cultural differences between two countries before implementing any CSR activity. Cultural Differences One way to understand cultural differences among countries is to understand the Hofstedes Cultural Dimensions Theory. He figured out that culture and values are hypothetical constructions. This model has always helped users to identify and understand different cultures of different countries. Hofstede developed this model based on research conducted by IBM between 1967 and 1973. After going through several updates, currently, this model shows each country is different from others based on its culture (Udy, 2014). There are six dimensions in the model that identifies the unique culture of a country. Therefore, countries possess diverse cultures, values, and requirements that a business organization must understand before conducting any activity. Before implementing any event or activity an organization should identify those cultural differences between the countries. For example, the same collection named Dsquaw might not offend t he consumers of other countries where the culture is d ifferent from Canada. Awareness of Cultural Differences in CSR Davis and Franks (2011) stated that several researches are done over the past few years to find out what factors can affect efficiency of CSR activities. From those researches only Financial-social presentation and the examination of firm and industry level factors that explains CSR commitments have gained much more attention and popularity (Bondy Starkey, 2014). Cultural differences among nations must be given serious importance by the multinational companies for their CSR agendas as different culture means different thinking and different requirements. If a business organization implements CSR strategy without understanding those requirements, then the chances are high that it will not cultivate positive results (de Mooij, 2013). Udy (2014) mentioned that any business organization that is operating in different countries must conduct more comparative investigations to find out national level and regional level cultural differences before implementing CSR activities. As per mention ed by Baumberg et al., (2014) 35% of total explicable discrepancy in CSR commitment pertains to country-level factors. Dsquared2 founders Dean and Dan provided an apology letter for hurting the cultural feeling of the country. However, the letter included a limited definition of their wrongdoings, especially no mentioned of Hudsons Bay name in the letter. Therefore, it can be stated that Dean and Dan did not follow the cultural background of the indigenous people of Canada. They could conduct a research to find out whether the name Dsquaw is appropriate or not in Canada. However, they did not conduct any research and this shows they had minimum awareness about the importance of cultural in CSR activities. From the literature review and the news, it can be stated that there is almost no awareness exists among the business organizations about how important cultural differences are. Some business organizations such as Dsquared2 are not conducting proper research to find out about the culture of the country; such as what their beliefs are, what things are wrong in the culture and what the local culture appreciates. Besides, the senior management of Dsquared2 is also not responsible enough to provide a proper explanation for what they have done. Therefore, it can be stated that business organizations are not aware enough of the cultural differences plays a significant role in CSR activities. Conclusion An overall understanding of how various businesses conduct corporate social responsibility has been done in the study. CSR activities are common and major organizations often consider this activity as a part of their promotion or reaching out the most number of target groups of people. With the detailed analysis of the literature review and gaining the point of view of the scholars, it is evident that the impact of CSR activities has been increasing. Companies always try to formulate different kinds of CSR activities to create a good image of them in the society. However, at times the activity might take a negative turn and can hamper the emotions of a group of people as it has been evident from the case study. References Baumberg, B., Cuzzocrea, V., Morini, S., Ortoleva, P., Disley, E., Tzvetkova, M., ... Beccaria, F. (2014). Corporate Social Responsibility. de Mooij, M. (2013). On the misuse and misinterpretation of dimensions of national culture. International Marketing Review, 30(3), 253-261. Fernandez-Feijoo, B., Romero, S., Ruiz, S. (2014). Commitment to corporate social responsibility measured through global reporting initiative reporting: Factors affecting the behavior of companies.Journal of Cleaner Production,81, 244-254. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Mria SJ, J. F., Devuyst, E. (2011). CSR and development: A mining company in Africa. Journal of Management Development, 30(10), 955-967. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science,59(5), 1045-1061. Udy, V. (2014). The Appropriation of Aboriginal Cultural Heritage: Examining the Uses and Pitfalls of the Canadian Intellectual Property Regime. Intellectual Property Issues in Cultural Heritage: Theory, Practice, Policy, Ethics. Davis, R., Franks, D. M. (2011, October). The costs of conflict with local communities in the extractive industry. In Proceedings of the First Seminar on Social Responsibility in Mining.